Trulia Rebrand
Brand Design

After almost 15 years since its 2005 launch, Trulia recognized the need for a brand refresh in the saturated real estate market. This unique redesign centers around the belief that each neighborhood has its own unique smells, tastes and colors. Whether its color, typography or shape — the Trulia rebrand was designed with everyone in mind. The whole rebrand was a company-wide effort across brand design, marketing, and engineering. Through our consumer research, we learned that neighborhoods are just as, if not more important, than the home itself.